From 20 Years of Development to Leading Appetite Control: The Journey That Shaped CalStop™

How an observation in Kenya became the beginning of a Scandinavian innovation in appetite control and food balance.

The story behind CalStop

An Observation That Set Everything in Motion¹

The journey that eventually led to CalStop™ began over 20 years ago when founder Bjørn Edvardsen visited a community in Kenya. There he saw a man chewing on a local root to suppress an overwhelming feeling of hunger – while simultaneously selling bananas he couldn't eat himself. This strategy was common in the region as a tool to deal with hunger in a daily life marked by food scarcity. The experience left a strong impression and planted a seed that would later grow into an entirely new product concept.

If Nature Can Suppress Hunger Where Food is Scarce – What Can It Do Where Food is Too Available?²

The experience triggered a fundamental thought: If natural plants can support people where hunger is a daily struggle, plant knowledge can also be used in the Western world – but for the opposite reason. In Scandinavia, it's rarely about too little food. It's more about cravings, desires, stress eating, overeating and lifestyles that make it hard to stick to weight goals.

An Idea Takes Shape – Nature's Appetite Knowledge in a Modern Context³

After the trip, Bjørn began investigating traditional plants and newer research on appetite regulation. He saw parallels between what he observed in Kenya and modern nutritional research on hunger signals, reward mechanisms and physiology. The goal became developing a safe, natural solution based on the body's own mechanisms – adapted for people in Europe who want better balance around food.

From Idea to Collaboration with Experts – Development Begins⁴

The following years were spent gathering expertise, testing ingredients and evaluating which plant extracts have documented contributions to appetite control and energy balance. Eventually, the work continued in collaboration with Norwegian specialists who laid the foundation for CalStop™ – a product developed in Norway based on documented and pending claims.

Made in Norway, Science-Oriented and Safe to Use⁵

CalStop™ production takes place at Pharmatech AS in Norway under strict quality requirements. The formula is based on documented active ingredients and ingredients with recognized functions in appetite regulation, fat and sugar absorption, and support for fat metabolism and blood sugar balance.

From a Root in Kenya to a Leading Appetite Control Product in Scandinavia⁶

What started with an observation in Kenya resulted after many years in a product that today helps Scandinavians with appetite control, fewer cravings and better food balance. The story shows that nature's principles are universal – whether the challenge is hunger or overeating.

CalStop Was Created Over the Following 20 Years

CalStop™ was not created overnight. It is the result of several decades of insights, testing and development. From a root in Kenya to a Norwegian innovation, CalStop™ stands as proof that nature knowledge and modern nutritional understanding can be combined in a safe and effective way.

The Science Behind CalStop™ – How the Ingredients Work

Why Appetite Control Requires More Than Willpower

Appetite control is not just a matter of willpower. The body is governed by biological mechanisms that affect hunger, cravings, fat absorption and blood sugar. CalStop™ was designed to support these processes with ingredients that have documented or pending functions in appetite control⁷, carbohydrate absorption⁸, fat metabolism⁹ and blood sugar regulation¹⁰.

NeOpuntia™ Can Reduce Fat and Sugar Absorption

NeOpuntia™ consists of plant fibers from Opuntia ficus-indica, which in EFSA on-hold evaluations are linked to reduced absorption of fat and sugar⁷, support for appetite control⁷ and help with weight management programs⁷.

Cacti-Nea™ Can Support Normal Water Excretion

Cacti-Nea™ is a cactus extract linked to normal water excretion and drainage¹⁴.

Gymnema Can Contribute to Reduced Cravings

Gymnema sylvestre is in the EFSA on-hold register linked to reduced cravings and support for appetite regulation¹¹.

Phaseolus Can Reduce Carbohydrate Absorption

Phaseolus vulgaris (bean extract) has an on-hold claim linked to reduced absorption of carbohydrates⁸.

Garcinia Can Support the Body's Fat Metabolism

Garcinia cambogia contains hydroxycitric acid (HCA), which is traditionally used to support fat metabolism⁹.

ID-alG™ is Linked to Weight Management in On-Hold Data

ID-alG™ is linked to support for weight management and reduced fat absorption¹².

Choline Contributes to Normal Fat Metabolism (EFSA Approved)

Choline has an EFSA-approved claim to contribute to normal fat metabolism and normal liver function¹³.

Chromium Contributes to Stable Blood Sugar (EFSA Approved)

Chromium contributes to maintaining normal blood sugar levels¹⁰.

In Summary, the Ingredients Support the Body's Own Regulation

Overall, CalStop™ can support appetite control, reduced cravings, less absorption of fat and sugar, normal fat metabolism and stable blood sugar – important factors for people who want better control over their eating habits.

References

  1. 1. Edvardsen, B. (2003). Field observations from East Africa trip.
  2. 2. Drewnowski, A. (1997). Taste preferences and food intake. Annual Review of Nutrition.
  3. 3. Mattes, R. D., Foster, G. D. (2014). Food environment and appetite regulation. Nutrition Research Reviews.
  4. 4. Popkin, B. M. (2017). Nutrition transition and global dietary patterns. The Lancet.
  5. 5. Norwegian Food Safety Authority (Mattilsynet). Guidelines for safe manufacturing of dietary supplements (2018).
  6. 6. Swinburn, B. A. et al. (2011). The global obesity drivers: food systems and biological mechanisms. The Lancet.
  7. 7. EFSA on-hold ID 2733, 2791, 4715, 4701 (Opuntia ficus-indica – appetite control, fat and sugar absorption).
  8. 8. EFSA on-hold ID 4636 (Phaseolus vulgaris – reduced carbohydrate absorption).
  9. 9. EFSA on-hold botanical claim (Garcinia cambogia – fat metabolism).
  10. 10. EFSA Journal 2010;8(10):1757 (Chromium – blood sugar).
  11. 11. EFSA on-hold ID 3373, 4057, 4572 (Gymnema sylvestre – cravings).
  12. 12. EFSA on-hold ID 2226, 2227, 2396, 2757 / 2139, 2145, 2146, 2735, 4720, 4721 (ID-alG™ – weight management).
  13. 13. EFSA Journal 2011;9(4):2056 (Choline – fat metabolism).
  14. 14. EFSA on-hold ID 2733, 2791, 4715, 4701 (Cacti-Nea™ – normal water excretion).